Everything expensive happens when someone leaves.
New customers, long-time customers, and your own team. Same problem, three doors.
Consider this
Gifts are your unfair advantage.
Email asks for attention. A physical thing creates a moment.
The cheapest gift wins the ROI and loses the money.
A small gift always looks better as a multiple. Spend less, divide by less, and the ratio climbs.
Then look at what you actually kept. It's smaller.
The ratio is measuring your restraint, not your return. A $60 token and a $1,500 experience do not move the same customer, and any model that assumes they do will always tell you to spend less.
The calculator above gives you both numbers: the most you can spend at your target return, and the level that keeps the most money. They are not the same number.
Optimize the second one.
No more cold opens
Want to experience it first?
You don't want to talk. You want to get something. And since you've read this far, you deserve it.
